Marketing is probably one of the most dense fields to jump into. There are just so many sub disciplines and skill sets you can focus on, all of which are constantly changing.
For anyone just getting into the field, it can be overwhelming. You don’t know where to begin and feel like the ultimate amateur.
It is easy to go wide without going deep on anyone skill set or discipline.
Our listener today feels this way and needs direction on where to focus their efforts to be successful in the fields.
Let’s define success first and then give them some guidance.