The Challenge With Marketing to Charities


Marketers need to be versatile and adapt their experiences and skill sets to any situation. When it comes to marketing to charities or non-profit organizations, there is much to consider. 

Their business is not profit driven, usually attract different employees than for-profit enterprises and their goals can be completely different than what a marketer is used to.

Does this mean you throw out the book and start over? 

Last modified: October 24, 2019