Are black hat SEO tactics worth the risk?
In the world of digital marketing and search engine optimization (SEO), there are unlimited amounts of strategies and tactics populating YouTube videos, message boards and discussion groups.
One area that is quite divisive is the camps to Black Hat vs White Hat SEO techniques. Aside from just color coding hats, black hat techniques refer to tactics that some consider unethical and if caught can have devastating effects on the performance and ranking of your website.
White hat techniques are often considered the slow and steady route that will reward you over time.
If an opportunity presents itself that may be looked at as a black hat tactic, should you do it? In today’s episode one listener writes in asking whether they should build their own PBN network of websites, essentially a link building strategy to make their primary website rank better.