If a small business is lucky, it has survived long enough and has grown to the stage where the business owner can step out of the everyday activities and look for ways to expand their business further.
Today’s episode is one such case of a small carpet cleaning company that is looking to expand and get more customers.
But where to begin? There are obviously many different ways to communicate and market these types of services both digitally and in the real world.
One lesson that many small businesses fail to take into consideration is meeting customers where they are or better phrased, understanding who their customers are and what motivates them to use your service or to buy a product.
So in this episode Jerry learns a little bit about getting into the mind of the customer and tailoring your marketing strategies to different audiences or personas.