Marketing Without Digital


Marketing in 2020 is synonymous with digital strategies like pay per click, SEO and social media but it wasn’t always this way. At one point it was all about billboards, TV ads and business cards. 

Well in some parts of the world, 2020 hasn’t arrived yet. There are still markets where people aren’t all connected to their devices and cannot be marketed to digitally. 

The question we have this week is from one such area. A listener writes in to ask how to connect their services to potential clients in areas with very little digital penetration. 

It’s a tough spot to be in for sure but there ways to get this done, mostly through old school hustling, building relationships, and developing some print collateral.

Last modified: July 18, 2020