When you are marketing your product or service it is critical to understand who your target customer is and to understand everything about them. Who are they? What frustrates them? What keeps them up at night? What fires them up? What do they need? What kind of messaging or offers do they respond to?
Knowing the answer to these questions will help guide you toward creating effective strategies and campaigns.
Today’s episode features a question from a listener who knows the niche and the specific profession of his target audience but he doesn’t know how to target them digitally online.
While being specific is always important, doing your research to answer the above question is still critical and something this listener needs to do.
Let’s get started on building an effective strategy to target chefs digitally.