It’s no secret that Facebook and other social media platforms have forever changed the way we interact with each other, and how businesses do business with their customers.
With the rapid changes in technology, businesses and their employees often struggle with how bet to adapt and exploit it – and sometimes they stop and ask whether or not they should.
This week’s episode deals with just that topic. Whether one business should follow the desires of its sales team to give each salesperson their own Facebook company page. From a marketing stand point, is this the best tool or will it open the company up to a whole host of issues?
Tune in to find out.