Even in 2019, some companies still don’t have any marketing professionals in the organization. Perhaps they rely on an agency or they’ve been growing too fast and relying on sales and never needed a marketing team. Whatever the reason there should always be at least someone looking after the marketing strategy of an organization.
In this episode, a listener has been hired a the first ever marketing employee at twenty year old company. What do they need to know? Where do they begin? And what challenges will they face?
We tackle all of this and more and set the listener on the best path forward to establishing a functional and productive marketing strategy for their new organization.