Is There a Magic Bullet to Marketing a Privacy and Security Product?


There is no one size fits all approach or strategy to make a product fly off shelves or for a company to succeed. There are general frameworks and best practices to work within but success is largely determined by the team you put in place.

Even with the best team, the way you start and run projects can have a huge impact on whether you’re making money or not. Sometimes there is a disconnect between how a project is run, faulty assumptions going in and sometimes even blinders to what’s going on in the market.

TLDR: Success is complicated.

In this episode, a listener writes in asking for a surefire way to make their security product work. As we get into it, we learn they started making this product without really understanding the audience they were hoping to appeal to.

Last modified: July 18, 2020