With the current pandemic crisis, how should the Corona Beer Brand approach marketing?
The corona beer brand is in a tough spot at the moment.
With the current coronavirus pandemic sweeping the globe, killing thousands of people and locking millions away in their homes – what are they supposed to do?
Do they take advantage of the situation with some tongue in cheek campaigns? Do they start publicly donating towards causes? Or do they scale back their 2020 marketing plans entirely?
They are in a tough position and with every move they make possibly damaging their brand.
A listener writes in to ask what I would do if I was in charge of marketing Corona at this time.
I share my strategy for navigating these waters in this episode.