Project management in general can be a difficult balancing act of maintaining priorities, shifting timelines and trying to beg, borrow and steal for resources.
Marketing projects are no different.
I would argue that marketing projects can be both forward planning and reactive, ever changing. Marketing projects need to reactive quickly to how markets respond to marketing strategy. In this regard they can be almost never ending.
Depending on the company, marketing projects can take on a life of their own. With executive approvals, handing pieces off between departments, doubling your output for A/B testing and reactive to market changes, Marketing projects need strong oversight and solid processes to keep everything running efficiently.
So how do you keep a marketing project on track? Listen and find out!