Subscription box businesses have been all the rage in the 2010’s. Who doesn’t like recurring income?
Unfortunately for every successful one you see, there are plenty of others struggling to stay afloat because of churning customers. The subscription box graveyard is getting quite full.
The market can be difficult to penetrate without some serious capital backing you up. That being said, it’s not impossible.
On today’s episode, Becky is at the very early stages of diving into this kind of business and is looking for advice on marketing and running one in general. I give her my advice on how to market one of these as well as a dose of cold hard reality on the ongoing challenges of operating a subscription box company.