Marketing to and for blue collar businesses has its own unique approach.
When it comes to drumming up business and trying to help blue collar businesses, your typical approach might not work.
This is the question our listener today faces – just how do they break into this space?
While the marketing and tactics you take will be different in this industry, it does all come down to that fundamental marketing strategy of understanding your customers. Who they are, how they like to do business and how to speak to them.
Check out this episode below: