Paid Traffic is both an art form and a potential opportunity to print money. It embodies the saying that it takes money to make money. Once you’ve figured out a winning formula and throw more money at it, you can reap a ton of benefit.
However this isn’t to say that it is without its risks. It is very easy to have the wrong takeaway from your campaigns and data. More damaging is becoming complacent and relying on your winning formula when competitors are coming up behind you.
Paid traffic is effective, but is not always the right fit for your product or service. In this episode we hear from a listener who is looking into whether paid traffic is the right channel to pursue in order to sell a downloadable product.