Creating Landing Pages Without Knowing Your Offering

Podcast

Can you build marketing funnels without a clear company strategy?

The answer is yes but mostly no. 

Sure you can build a landing page and a marketing funnel to accompany it but it likely won’t be effective or cost-efficient.

In this episode we hear from a listener who has been put in the enviable position of building a landing page for their company while that same company doesn’t have a clear product offering.

The company seems to take the approach of building solutions or providing whatever service a customer asks of them. So of course creating a specific high converting landing page with a highly segmented marketing funnel will be difficult.

There are a few strategies this marketer should look at implementing to overcome this situation, let’s delve into them.

Last modified: July 21, 2020