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Should a New Company Offer Many Services or Niche Down?

When it comes time to open your own shop, there is always a desire to make as much cash as possible. Sometimes this leads us down different...

Podcast

Podcast

Help! Do I Hire an Agency or an Army of Freelancers?

When starting something from the ground up, you may not have the capital to build out a full fledged...

Podcast

Butting Heads with the Head of Marketing

Does my company need corporate brand and design guidelines? – 095 When working in a corporate...

Podcast

Is Google and Facebook Marketing just a scam?

Is Google and Facebook Marketing just a scam Every marketer and small business owner has their own...

Podcast

Getting Started in Blue-Collar Marketing

Marketing to and for blue collar businesses has its own unique approach. When it comes to drumming up...

Podcast

Are all Marketing Teams This Dysfunctional?

Marketing can look a lot different depending on your industry.  Marketing may generally be the same set...

Podcast

What do I do with my interns?

How to make the most of having interns on your team. Interns can be tricky. They are likely green and need...

Podcast

Marketing a non-profit women’s health app

If you have no marketing budget – how do you get downloads to your app? While I often say that to...

Podcast

Creating Landing Pages Without Knowing Your Offering

Can you build marketing funnels without a clear company strategy? The answer is yes but mostly no.  Sure...

Podcast

Combating Plagiarism in the Workplace

Plagiarism is prolific on the internet. If you thought plagiarism was only an issue in high school and...