Trust takes a long time to be built but can crumble in seconds. When you rely on freelancers, agencies or contractors it can take a long time of consistent work for them to build your trust.
Despite a long running partnership, our listener today suspects that their pay per click or PPC consultant may be over charging them. Looking at the scope of the project, their ad spend and the rate their consultant is charging, our listener is wondering whether his company is being taken advantage of by this agency.
It’s an unfortunate position to find yourself in, having to examine the credibility or trustworthiness of a long standing partner.
Let’s get into this episode and see if we can find out what’s going on.